Q&A with Purple Cherry Architects’ Director of Interior Design

Alex Epstein, Director of Interior Design

Tell us about yourself!
I am originally from the suburbs of Baltimore, splitting my summers between the Delaware beaches and the Eastern Shore of Maryland. I grew up surrounded by family heirlooms and and my mother’s exuberant flair for maximalism, where “more is more” was never enough! I have a love of bright colors and patterns and strive to bring the same joy into each of my projects.

Tell us about your design journey. How did you get started and how did you get here?
After earning a Bachelor of Science in Interior Design from The Art Institute, I took an internship at a small boutique firm in Baltimore where I was inspired by the historic homes of Roland Park, the preservation of their unique qualities, and the endeavor to be true to their traditional origins.

From there, I held roles in the merchandising of showrooms and retail stores and ultimately transitioned to a corporate role, designing for a high-end furniture and fabric vendor. It was during this time that I fell in love with the design process and couldn’t get enough of it! Being surrounded by luxury textiles, avant-garde wallpaper, and more furniture frames to select from than I knew what to do with, I realized my passion was for residential design, where I could bring my knowledge of pattern layering, mixing of scale, and love of color to my clients’ homes.

How would you describe your design ethos?
More is more, is more!

Alex’s Maximalism mood board illustrates
the design aesthetic she enjoys in her own home.

How do you work with a client to define their needs? What questions do you ask to determine the final look and feel of a space?
I first want to understand how my clients plan to use each space – do they love to entertain? Or do they enjoy spending time with family conversing or gathering around a large screen to watch the game? How do they live their daily life, are they the type of family that wants to snuggle with their pet on the sofa, or are they lovers of red wine? These are all aspects that will inform how furniture should be laid out, the size and scale of each piece, and the fabric selections.

I am a firm believer that it is so important to balance comfort with design details. Although I enjoy encouraging my clients to go above and beyond in their design decisions, I want to make sure that they are not afraid to actually use the space either. 

What’s the best advice you’ve ever received, either personally or professionally?
Life if not a dress rehearsal. You have to work hard for what you want, go after your dreams, and learn from your mistakes.

What inspires you?
Everything inspires me… it could be an outfit of someone walking down the street, the décor of a beautiful restaurant, the way the light hits the side of a building, or a piece of artwork from a local artist.

Which design “rule” or idea do you refer to over and over?
There are no rules. Design a space that makes you happy and that you want to live in everyday! I make an effort to design each space specifically to the needs of the client, balancing design and function. Each space should feel curated, lived in, and welcoming – just like your favorite pair of denim. To achieve this feeling, I like to balance the new with the old.

Any tried-and-true design advice?
You can never have too many pieces of “legged” furniture in a space, and always watch the size and scale of your furniture!

Alex’s Hunt Country vision board showcases the rustic sophistication many of our clients seek in their mountain or horse farm properties.

In your opinion, what’s the one thing that will never go out of style?
I truly think that blue and white décor will never go out of style. Think blue and white ginger jars, a classic navy blue sofa, and the crispness of fresh white linens. Blue and white have been a staple in the design industry for years and will continue to be for years to come. This aesthetic does not fit a “trend” that will stamp in time when a space was designed, but rather will always be classic and timeless.

What are five things you can’t live without right now?
Dirty martinis, my poodle puppy Jonathan, my monthly subscription to Elle Décor and Veranda, my iPad, and the smell of the air just before it snows.

Architecture & Interiors